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elation news: The District nightclub

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elation news: The District nightclub

112x paneles de video eMAG4 , junto a otros productos de Elation Professional como 44x cabezas móviles, 74x barras Pixel Bar y más de 400x metros de cinta LED han sido utilizados en la instalación audiovisual de la nueva discoteca “The District” en la ciudad de Phoenix, Arizona.

The District tiene una decoración industrial y para su instalación de video e iluminación ha sido muy numeroso el material de Elation Professional utilizado.
Este nuevo espacio de ocio en la zona de Scottsdale en Phoenix se sitúa muy cerca de la discoteca Livewire, que también contó recientemente con aparatos de Elation Professional en su instalación de iluminación y video.

La empresa de instalaciones audiovisuales Fyxx Entertainment ha sido la responsable de llevar a cabo el diseño de iluminación y de video y la posterior instalación en The District, con Adrian de Pamphilis como responsable de esta instalación y Gabriel de Pamphilis como diseñador de iluminación.

Gabriel de Pamphilis, de Fyxx Entertainment, comenta la velocidad con que muchos proyectos se transforman en realidad hoy en día:
“Este recinto se ha construido en su totalidad en tan solo tres meses, y la instalación de iluminación (incluyendo rigging, instalación, cableado y programación) se ha llevado a cabo en dos semanas. Hemos trabajado sin parar y la coordinación con el resto de personal trabajando en la construcción e instalaciones de este recinto ha sido excepcional. The District da mucha importancia a la espectacularidad visual y se ha dado máxima prioridad al diseño e instalación de los sistemas de video e iluminación”.

Respecto al diseño de iluminación que los responsables de The District buscaban, Adrian comenta:
“El cliente tenía desde el principio una idea muy clara del resultado final a conseguir, lo cual ha hecho nuestro trabajo de diseño e instalación mucho más fácil. Sus objetivos eran que todas las paredes del recinto tuviesen algún elemento visual y que el video y la iluminación fuesen llamativos”.

El aspecto exterior de The District también se ha cuidado y en la fachada principal del edificio han sido instalados 74x barras Pixel Bar de Elation Professional.
Pixel Bar es una barra LED RGB con control individual de cada pixel y que cuenta con versiones de 33x centímetros de longitud (12x LED RGB), 50x centímetros (20x LED RGB) y 100x centímetros de longitud (40x LED RGB).
La gama Pixel Bar de Elation Professional incorpora conectores RJ45 IN y OUT y recibe datos de control y alimentación a través de dichos conectores.

The District cuenta con una zona cubierta al aire libre donde se han instalado 12x cabezas móviles Elation Platinum Wash ZFX Pro XL y también cabezas móviles Elation Platinum Spot LED II, además de cinta LED Elation Flex LED Tape que ilumina diferentes columnas en ese espacio.

Respecto al interior de The District, el diseño de iluminación ha buscado que todo el recinto tuviese elementos visuales atractivos para los visitantes.
Para ello se han instalado unidades de las cabezas móviles Elation Platinum Wash ZFX Pro y Elation Platinum Spot LED II, además de 6x unidades del estrobo LED Elation Protron.
Uno de los elementos destacados del interior del recinto es una escultura de metal de 7-metros de ancho por 5-metros de alto con la bandera de Estados Unidos, y que es retroiluminada con 93x metros de cinta LED RGB Elation Flex Pixel WP.

La zona con las barras de bar en The District cuenta con una instalación de 24x televisores de 46-pulgadas, sobre las que se han posicionado unidades de la barra LED Elation Cuepix Stip TRI, que con sus 5x LED RGB tipo COB (Chip-On-Board) de 30-vatios de potencia cada uno (para un total de 150-vatios por unidad) y control individual de cada pixel proporcionan variadas programaciones y efectos visuales.

Respecto a la instalación de video, 112x paneles LED Elation eMAG4 han sido distribuidos en 4x pantallas con 28x paneles eMAG4 cada una. Estas pantallas de video se utilizan para mostrar contenido publicitario y promocional durante el día y gráficos y efectos visuales durante las sesiones de DJs.
Respecto al Elation eMAG4, Gabriel comenta: “Su instalación es muy intuitiva y son con diferencia el modelo de panel LED de video que más fácil nos ha resultado instalar. El eMAG4 es ligero y su diseño modular es de gran utilidad”.
Los paneles LED eMAG4 de Elation Professional tienen una densidad de pixel (pixel-pitch) de 4.8 milímetros y cuentan con un novedoso diseño basado en 4x módulos LED por panel-tile que se fijan a la estructura de manera magnética, lo que permite una instalación muy sencilla y la posibilidad de reemplazar módulos LED sin necesidad de herramientas ni de sacar el panel-tile de la pantalla LED de video en la que se ha integrado.

Gabriel concluye: “Esta instalación ha sido un ejemplo de colaboración entre diferentes empresas. Estamos muy satisfechos con el resultado final y orgullosos de haber podido entregar esta instalación dentro de los estrictos plazos marcados por los propietarios de The District”.

Equipamiento de Elation Professional en esta instalación:

112x Elation eMAG4 video panel
www.visualsvisuals.com/elation-emag4/

12x Elation Platinum Wash ZFX Pro XL
www.visualsvisuals.com/elation-platinum-wash-zfx-pro-xl/

4x Elation Platinum Wash ZFX Pro
www.visualsvisuals.com/elation-platinum-wash-zfx-pro/

28x Platinum Spot LED II
www.visualsvisuals.com/elation-platinum-spot-led-ii/

6x Elation Protron LED Strobe
www.visualsvisuals.com/elation-protron-led-strobe/

8x Elation Cuepix Strip TRI
www.visualsvisuals.com/elation-cuepix-strip-tri/

13x Elation Pixel Bar 40
40x Elation Pixel Bar 20
21x Elation Pixel Bar 12
www.visualsvisuals.com/elation-pixel-bar-12-20-40/

4x Elation Pixel Net 4
www.visualsvisuals.com/elation-pixel-net-4/

31x Elation Flex Pixel WP Tape
www.visualsvisuals.com/elation-flex-pixel-wp/

64x Elation Flex LED Tape
www.elationlighting.eu/en/flex-cw-wp-flexstrip-led-lit.html

Downtown Scottsdale in Phoenix, Arizona, is arguably one of the hottest spots for nightlife at the moment with several high-profile venue openings of late, the most recent being The District, a lively entertainment venue in the city’s blossoming Entertainment District.
The District combines an industrial-Americana atmosphere with high-end party culture, both aspects supported by a state-of-the-art Elation lighting and video system.

A project of Triyar Entertainment Group and owned by Shawn Yari, The District is a type of new-aged rock-and-roll bar that in the evening turns into more of a vibrant nightclub with DJs spinning a mix of music.
Located next to Maya Day & Nightclub and just across the street from Livewire, a recently opened live music venue that also features a total solution Elation lighting package, competition for the entertainment dollar in Scottsdale is fierce.

Adrian de Pamphilis, owner of audiovisual and lighting systems company Fyxx Entertainment of Canoga Park, California, was contracted to custom-design a dynamic lighting and video system for The District and worked with Fyxx co-designer Gabriel de Pamphilis on the project.

Gabriel de Pamphilis comments on today’s competitive market, in which efficiency is a must and the speed at which a project can go from idea to opening is often astounding.
“The venue was custom-built from the ground up in three short months, with the complete lighting system installed in a mere two weeks, including rigging, installation, wiring, and programming. Work was non-stop and coordination with the other trades involved in the build was exceptional. The District is based around high-impact visuals and the lighting and video systems were given top priority.”

When time is short, an unambiguous lighting and design brief can be a big help and venue owner Shawn Yari had that.
“He had a clear design vision of what the final product should be, which made it easier,” Adrian says.
“He wanted to fill up any space in the venue with visuals and was very specific about where the lighting and video should be.”

Because of the tough night-time dollar competition in the Entertainment District, outside visual attraction is a key component in attracting customers.
The District sits on prime street-side property with an outside façade and outdoor social area visible to passers-by.

Installed behind Plexiglas panels in the outside façade wall as a decorative eye-catcher are Elation Pixel Bar LED strip lights of varying lengths.
The pixel-controllable LED luminaires are mounted in the wall in three lengths (33, 50 and 100-centimeters) and provide a color-changing outdoor visual presence that mirrors the excitement happening inside.

The 4,500-square feet venue is half-indoors and half-outdoors, with a central bar separating the two.
The outdoor area is visible street-side, adjacent to the façade, and features a covered outdoor party area lit with Elation Platinum Wash ZFX Pro XL and Platinum Spot LED II moving heads, projecting colour wash and graphics onto the floor and ceiling.
In a unique decorative touch, the outdoor canopies’ four main columns are outlined ground-to-roof with Elation Flex LED Tape with frosted acrylic lens.
“The façade and the outdoor area make for a can’t-miss spot on the street,” Gabriel de Pamphilis comments.
“It’s rare to have such an outdoor visual presence outside of Las Vegas and it has revitalized this part of the street front.”

The District is a high-energy bar and the brief called for a high level of visual stimulation with no blank spaces.
Inside are 20 to 25-foot-high ceilings, which make for a lot of space to fill, with aesthetic arches across the ceiling.
Around the arches is a rectangular truss system on which the majority of the sound and lighting gear is mounted, including Platinum Wash ZFX Pro’s and Platinum Spot LED IIs.
The fixtures fill the space in colour and mid-air dynamics, while Protron LED strobes provide extra bursts of energy when needed.

The room’s visual centerpiece is a custom-made 21-feet wide by 14-feet tall American flag art-piece made of metal and illuminated internally with LED lighting.
Beneath its Plexiglas front, Elation Flex Pixel WP Tape lights the stripes of the flag.
Located behind the DJ booth, the flag is typically lit in traditional red, white and blue but is capable of color changing, for example to green on St. Patrick’s Day.

Around the central bar are 24x large 46-inch televisions, on top of which are mounted color-changing Elation Cuepix Strip TRI fixtures, which create a nice visual chase effect around the TVs.
Beautiful to look at with their high-quality COB LEDs, the Cuepix Strip TRIs are more active later in the evening when the atmosphere turns more high-intensity.

Inside, DJs mix music against a backdrop of 4x Elation eMAG4 LED video screens located in between the arches.
Each screen, made up of 28x Elation eMAG panels, is generally used as an advertising platform early in the evening and then switches to club mode with visuals later on.
The screens can also be utilized when The District hosts corporate and special events.

“Handling them was a breeze,” Gabriel says of the 4.8mm pixel-pitch LED video panels with tool-less quick locks and magnetic module design.
“They are really straightforward and it was by far the easiest video wall we’ve put together. The panels are super light but durable and the modular design really helps with troubleshooting.”
The District’s in-house visual team custom-makes content for the screens.

As far as lighting control, an Elation-distributed High End Systems HedgeHog 4 lighting console ties everything together.
A special lighting booth platform was built to house the lighting controller as well as the visuals computer for the eMAG4 panels, an example of the priority that the lighting system had on the install.
“They allocated the space and built it in two days,” Gabriel says, “and then Elation provided us with their best programmer in Esteban De La Torre, who also trained the lighting personnel at the venue. It was really a cooperative effort. We are very happy with the way it all turned out and pleased that we could complete the install on time to satisfy our client.”

 

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